Category: Storytelling
Storytelling: Steve Jobs
I love Steve Jobs. Not because he was the CEO of Apple or a billionaire or he dresses cool in black turtlenecks and jeans. Nor for his products, since I still use a PC. I love him because of his story.
Storytelling: Part 2
here is a good lesson detailed by Janet Maslin in her review of “Bed” by David Whitehouse. In the New York Times, Maslin, one of our more perceptive book reviewers, skewers Whitehouse for his inability to write convincing narrative. The book is about an extremely obese man from his younger brother’s point of view. Maslin points out that Whitehorse has a great talent for dazzling description, but almost none for storytelling, and thus the book is largely unsuccessful.
Final Argument: Storytelling
We are story tellers. It is our job to effectively communicate our client’s story. Nothing has the same impact as a story. It persuades and remains in the mind. Audiences are drawn to stories. I am always searching for models and inspiration to learn how to better tell a story.
Rawhide, Reagan and Storytelling
Not long ago I met a former client and some friends for lunch at the Bel Air Hotel in Los Angeles. The former client regaled the table about her horrible mistreatment by the LAPD and loudly told everyone within earshot that now she got what I told her about Americans losing fifty percent of their [...]